Mouse Bench is your go-to place for unique collectible merchandise, toys, and games. In the quest for a distinctive and easily recognisable brand identity, they sought a logo mark that would stand out. Drawing inspiration from classic board game pieces, I conceptualised a design where the mouse character not only serves as a logo but also embodies the brand as a charismatic mascot. The simplicity of the one colour design adds versatility, making it seamlessly adaptable for embroidery on a range of store merchandise. The minimal design allows it to shine in various contexts and applications.